We have all heard of NVIDIA and their Tegra chipsets, but a big news has come out regarding their technology.NVIDIA announced in a blog post today that it will be breaking away from simply making its own GPUs and SoCs to now licensing its technology out to other manufacturers.he Kepler GPU architecture is the most advanced and efficient mobile GPU that NVIDIA makes, and it serves as a part of the reference design for the next-gen Tegra processors.Licensees will receive designs, collateral and support to integrate the Kepler GPU into their devices. Above and beyond hardware design, NVIDIA also plans to license its vast visual computing portfolio, which will open up to licensees the intellectual property necessary to make their own GPUs.
From Nvidia's blog post, Executive Vice President David Shannon made a clear statement about NVIDIA's plans:
"But it’s not practical to build silicon or systems to address every part of the expanding market. Adopting a new business approach will allow us to address the universe of devices."
You see, both Apple and Samsung make their own SoCs, or system on a chip. To date, they both have always had to license their GPUs from companies like ARM, with their Mali GPUs, or Imagination Technologies, creater of the Power VR GPUs. With NVIDIA’s Kepler GPU now available for license, we could see one of Samsung’s Galaxy devices using a high-end NVIDIA GPU. Or possibly even an iPhone with an NVIDIA GPU. Either of those would be a huge breakthrough for NVIDIA, who has long struggled to have a major impact in the mobile phone market.
Companies who choose to license the Kepler GPU will get designs and support to integrate the Kepler GPU into their chipsets. But NVIDIA is also planning to license out their visual computing portfolio to allow manufacturers to create their own GPUs. This means that rather than putting their own Tegra chipsets in different devices, NVIDIA can instead get their renowned technology inside of them which should help save money for both them and the manufacturer saving their own R&D budget for other components instead.
Source : Nvidia
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